EDWARDS COMMUNICATIONS

Barry Edwards, principal/creative director/instructor

Creatively speaking, I started out drawing on my closet doors with crayons early on. I followed my artistic interests through all phases of school, eventually settling on design and illustration at Kent State University. Today, my work is my creative outlet and I enjoy sharing this ability teaching Photoshop at Lakeland College as well.

Marketing and advertising knowledge came later. The most notable influence on the advertising end of my work is David Ogilvy -- known as the Father of Advertising. I apply the same tried and true principals to my work today that research has found to be so effective throughout advertising's maturation.

The importance of establishing hierarchy and organization is perhaps more important today than ever as our fast-paced world inundates us with information. The importance of our headlines, subheads, bulleted items and captions cannot be overlooked in capturing our target audience's eye. And the need for our copy to speak directly to our potential client's needs clearly and concisely seems to be a lost art.

I invite you to explore the samples in my portfolio. Please feel free to drop me an email or phone call to discuss you and your company's needs and goals.

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