FOLDERS AND INSERTS: A complete marketing package!
Potential customers want an overview of your company. They want to know your mission statement and need an outline of your products and services. Most importantly, they want to know how you differentiate yourself from your competitor
Like your logo, this represents your entire company and is often mailed with nothing more than a cover letter–so it needs to be as comprehensive and professional as budget allows.
These communications also act as a perfect sales tool for your representative! With professional photos and strategic headlines and subheads, your marketing folder serves as an outlined reference as your representative introduces your company’s benefits and uniqueness to potential customers. We’ll help pinpoint your company’s strengths and show your prospect why he can’t say no!
Keep in mind that your marketing folder is often filed along with your competitors’ folders. How does yours measure up? |